Paid Advertising
web application security lab

Don’t Search Here

Over the last few weeks I’ve found a number of different articles talking about how search engines are basically saying “Don’t search here, go elsewhere for better results.”  One of the best ones is the Yahoo embedded in Google thread at Threadwatch.  There’s another one that Phaithful sent me talking about Wikipedia being the new DMOZ. (In case you don’t know what DMOZ is, it’s basically the largest human indexed directory on earth, and all major search engines use it).  In the search engine optimization world, this is pretty critical to knowing where to place your content so it gets the highest listings possible.

This might be a bit of a rant, but, I’m really getting sick of all the Wikipedia talk.  I understand it’s purpose, but it really has a lot of flaws (namely, you have no idea who wrote it, it is biased, and it can change at any time with no obvious revision history).  Schools have begun to say “you cannot cite Wikipedia as a source”.  Lately, I have noticed more and more that searh engines are putting Wikipedia at the top of their SERPs (Search Engine Results Page).  Are they trying to say to me, as a consumer, “Don’t bother searching here.  Use Wikipedia instead.”  Effectively they are telling me that Wikipedia’s links are more reliable and interesting than the search engines themselves.

So the next question is how long will it be before Wikipedia is either bought by a search company, or devolves into a link farm controlled by blackhat SEO folks.  Oh well, maybe I’ll ask Wikipedia, next time I need to look something up.  At least it will save me a click.  Sorry for the rant.

2 Responses to “Don’t Search Here”

  1. Jaimie Sirovich Says:

    Nothing on earth could be as corrupt as DMOZ is currently. I challenge Wikipedia to get that bad. I’ve seen BH stuff in Wikipedia, but when I checked back a few days later it was gone. That said, I still wouldn’t cite it or anything =)

  2. quadszilla Says:

    The wikipedia is pretty well policed and as such wikipedia spamming is pretty much dead. Getting even legit links to stick there can be tricky.

    It’s strength in Google is from all the links that site wikipedia articles = tons of backlinks. Linking to the wikipedia and authority sites adds a little credibility to your posts in the eyes of google (like linking to the NYTs). It’s also relatively safe to link there because your are unlikely tol loose a potential customer to a competitior their - it is rather uncommercial.

    Plus, they are protectective of thier own page rank by making all external links rel=_nofollow.

    There are several other authority sites that have user submitted content and editing that do not have the nofollow curse and are also gain rapidly all over google. They make often make better targets for White, grey and blackhats.