I got sent this link today and I actually laughed out loud when I saw it - Todd Davis (CEO of LifeLock) had his identity stolen. I completely understand and can feel for the poor CEO who probably genuinely thought that his company could protect from all forms of identity theft, but the harsh reality is it didn’t. My favorite quote from the article:
“There’s nothing to indicate my identity has been successfully compromised other than the one instance.”
Other than the one instance, that is, but it was just that once. Annnyway, the biggest problem I have is with the $1,000,000 protection they have, which, unfortunately has absolutely nothing to do with the kind of thing that Davis faced. It has to do with technology breakdowns in the system - a far less likely occurrence.
Our service guarantee is simple, but it is limited. We will pay up to $1,000,000 to cure the failure or defect in our service…
Not only that but on their site it’s highly deceptive:
What LifeLock doesn’t stop, they fix at their expense up to $1,000,000.
Nooo… what Lifelock doesn’t stop you are on your own for. It’s too bad, because I really wish this company were squeaky clean. There are so many people who actually could benefit from it. Maybe if Davis just hadn’t plastered his information all over the place…